A corporate apparel program is easy to navigate and consists of 3 main parts: selection, production, and administration . To simply put it – you pick the items, we make the items, and you control the output.
Let’s break it down in 3 easy steps:
Selection When it comes to the selection of corporate apparel, there are hundreds of available pieces to choose from that can be customized and implemented in your program. With so many options, how does one choose? Well, it depends on your brand, industry, and budget.
Brand . The apparel you choose should reflect your brand’s identity. How your business presents itself in the public is essential for building out your online store. Think about corporate messaging, brand visuals, and market position when selecting your merchandise.
Industry . The type of industry you’re in will play a major role in the apparel choices you make. A company in a corporate or retail environment are likely to select more dress shirts and promotional outerwear since those employees are more client/customer-facing, whereas those in more labor-intensive jobs may be more inclined to purchase logoed polos, branded hats, or company uniforms.
Budget. Your budget will determine what purchases you make. At Pinnacle Promotions, we help companies with various budgets outfit their employees with comfortable and on-trend merchandise.
Keeping your store up-to-date with new ideas is an excellent way to keep employees engaged and happy . Expanding your offerings to include travel bags and accessories can go a long way, too. Merchandising and corporate apparel program experts can help curate workwear apparel specific to your company’s needs. Also, look for someone who can simplify the inventory hold process . From client-owned inventory to partner-owned inventory to a drop-ship order from the manufacturer, make sure you discuss all of the options with a partner you can trust.
Production Once you’ve selected your corporate apparel, it then goes into production! This is where your clothing is decorated with your company message and logo. Apparel can be decorated in a variety of ways, such as embroidery, screen-printing, laser-etching, heat-transfer, and debossing . It’s important to find a partner who’s an expert in imprint methods, so you can keep your merchandise coordinated and up to brand standards. Proper inventory management and warehousing are extremely important in creating an effective corporate apparel program. It’s one of the main challenges you face when managing the logistics alone. Having a partner who has expert knowledge of how to run a smooth corporate apparel program can take away the headache that comes with doing it yourself .
With apparel selection and production out of the way, now is the time to see first-hand what a corporate apparel program can do for your business.
Group buys in the company – per department, office locations, etc. – can consolidate spend and improve efficiency. Easy online payments, or a subsidized employee allowance, can do a world of good for engagement and store use.
As the administrator, you can pull reports on inventory levels, buy-ins, and shipping costs/tracking just to name a few. Having a custom-branded online portal makes it easy for everyone to purchase their apparel on their own time. Set manager approval rules, group buys, and show what items you want to whom you want to. There are dashboard customization options to make reporting even easier, from order histories to shipping locations to flex payments and more.
The administration step is the keystone of your corporate apparel program: the easier to administer, the more effective your program will be.